Imagine being a small-scale farmer, waking up before sunrise to tend to your crops, only to realize that traditional farming methods have slowly degraded your soil over the years. This is the reality for many farmers in rural Vietnam, including myself.
In 2010, as a passionate 15-year-old volunteer, I worked to help underprivileged students secure scholarships. During that time, I witnessed firsthand how most children in need came from farming families—families that worked tirelessly yet struggled to make ends meet. Their parents weren’t lazy; they were hardworking farmers. But agriculture alone wasn’t enough to sustain them. This realization sparked a lifelong mission within me—was there a sustainable way to improve farmers’ livelihoods beyond short-term financial aid?
Fast forward to 2017, organic farming was still a rarity in Vietnam, and concerns about deforestation and counterfeit coffee remained prevalent. I decided to stop waiting for change—I had to be the change.
I became a farmer.
It didn’t take long to realize just how grueling agriculture truly was. Farming isn’t just planting seeds and waiting for crops to grow—it’s a relentless battle against nature, market forces, and economic hardships.
Years of chemical fertilizer use had left the soil degraded—turning fertile black soil into an exhausted red. To regenerate it, we adopted organic compost and ground cover techniques. However, transitioning was painful. Plants previously reliant on chemicals suffered shock, reducing yields or dying completely.
With limited resources, we relied on volunteers from across Vietnam to help with labor during the dry season. But even then, costs accumulated—housing for volunteers, daily meals, farming equipment—all these expenses weighed heavily on us. Hiring local labor wasn’t an option, as many farmers were skeptical of organic methods, still trapped in the cycle of conventional chemical-based farming.
For small-scale farmers, survival comes first—long-term sustainability sounds great, but not when you’re struggling to pay off debts, save money for your children’s education, and fulfill local obligations. Rural life is a web of responsibilities that make organic farming seem impractical.
Despite the hardships, we embraced a nature-based lifestyle—learning to cook with wood-fire stoves, utilizing wild plants for sustenance, and experimenting with smokeless burning techniques to protect the environment. However, even the smallest step toward sustainability carried financial burdens. A smokeless stove cost $100, an amount equivalent to a farmer’s monthly income or 20 banana bunches cultivated for an entire year.
We committed to producing high-quality coffee from day one, but the challenges were staggering.
Unlike conventional coffee harvesting—where farmers strip all cherries from trees in a single day to sell to large coffee corporations—we handpicked our coffee cherries at 99% ripeness.
The difference? Our method took three months instead of one day.
This drastically increased labor costs. Fortunately, volunteers helped reduce the financial burden, but for most farmers, sustainable coffee production was too costly to continue beyond the first year.
Perhaps the toughest moment came when we finally brought our sustainably grown coffee to market.
Despite the superior quality and ethical farming practices behind our coffee, consumers failed to recognize its value.
In our first year, we harvested 3 tons of coffee—yet only 50 kg sold.
The remaining coffee? We were forced to sell to large corporations at low prices, simply to survive another year. The financial loss was overwhelming, and sitting atop the tractor filled with coffee cherries, we felt the heavy weight of failure.
But we didn’t give up.
At HuyEco, we remain steadfast in our commitment to ethical farming and environmental preservation. Our coffee is crafted with care, grown through sustainable methods that protect both farmers and nature.
And we invite you to be part of this journey.
By choosing HuyEco Coffee, you’re not just savoring a superior brew—you’re supporting a movement for a better, more sustainable future for coffee farmers.
Visit our farm, witness our journey, and experience coffee like never before.
Because every cup matters. ☕🌿
Order HuyEco Coffee
→ Explore and order HuyEco’s sustainable coffee selections.
Eco Coffee Tour
→ Discover our farm tour experience—from cherry to cup.
About HuyEco Farm
→ Learn about our story, values, and the people behind HuyEco.
Why Choose Sustainable Coffee?
→ A blog post explaining the benefits of sustainable coffee
ICO Coffee Market Reports
→ Global coffee price updates from the International Coffee Organization.
Specialty Coffee Association
→ Industry standards and resources for specialty coffee professionals.
Rainforest Alliance – Climate & Coffee
→ Insights into how climate change is affecting coffee production.
FAO – Coffee & Sustainable Agriculture
→ FAO’s resources on sustainable coffee farming practices.
Perfect Daily Grind – Coffee Processing Methods
→ In-depth articles on global coffee processing techniques.
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